Keep Hope Alive Festival
BRAND DESIGN & STRATEGY
The Keep Hope Alive Festival was a music festival created to raise funds for Silence, a community music venue in Guelph, Ontario. Many small music venues had permanently closed during the Covid-19 pandemic and Silence was not immune to the same challenges. I created a brand for the festival and designed a series of graphics to promote the event, from poster designs, to web banners, and social media templates.
Brand Concept
The focus of the festival was on fundraising, showing the importance of local music venues, and bringing people together after months of pandemic lockdowns. The client wanted something graphic, vibrant, and energetic — a design which would excite people about the event.
Within a very short timeframe, we collaborated to create this brand. The design is simple, bold, and typographic, making use of unusual and intriguing typefaces combined in interesting ways to create intrigue. I designed posters, graphics for the Eventbrite ticket page, social media posts, and social media templates which the client added content to (such as artist photographs).
Social Media Deployment
This is a screenshot of how the client used the templates to create their own content for the event. I provided the templates with the name of the festival and coloured shapes, to which they added artist photos and text.